Awards and Prizes

Pirelli received numerous awards and prizes in 2011. According to a study by Encircle Marketing, Pirelli is the most highly recommended tyre brand in the United Kingdom. In February Pirelli won the Toyota Regional Contribution Award as best supplier of tyres to this Japanese car maker in South America. In March, John Deere, one of the biggest makers of agricultural and construction equipment in the world, gave the Pirelli the highest award in the sector.

In November it won recognition as “Best Tuning Cars & Best Brands.” In December it won the Casco d’Oro in the “Special” category for its technological commitment to Formula 1. The monthly magazine Quattroruote named Maurizio Boiocchi, Pirelli Director of Research and Development, as one of the ten persons who distinguished themselves in the automotive sector.

At the Geneva Car Show, Pirelli presented the world première of the new Snowcontrol Serie 3 winter tyre, conceived to guarantee safety for small and mediumpowered cars. Pirelli was also a star at Frankfurt, where it dedicated major space to “green” performance with its Cinturato P1 in a “special edition,” developed to equip an electric concept car that is the fruit of Pirelli technological partnership with one of the world’s leading automotive giants. At the Sema Show in Las Vegas, where it presented the P Zero Silver, Pirelli won the prize for “Best Performance Tire” and the Excellence in Design Award from Ford Motor Company, which awards the design of products and how they are communicated. During the year, Pirelli has received repeated recognition from the specialised press, which has awarded products like the Cinturato P7, the PZero, Scorpion Verde, and Winter Carving Edge.